BuildLabs
We collaborated with BuildLabs, a forward-thinking building company to create a remarkable new vision for their company – ranging from the architecture and interiors of their new showroom / office space down to the brand design for their new visual identity. This collaboration embodies our shared vision of innovation and cutting-edge design in the built environment.
Strategically located along a bustling roadway in the Hamptons, we designed the new showroom to immediately capture attention with its striking sculptural design. Its purpose is twofold: to showcase BuildLabs' construction expertise and to display the specialized products they excel in. The showroom is a living testament to their commitment to excellence.
GEOMETRY
At the heart of this unique space lies a carefully considered architectural design concept. Our design utilizes clean lines and simple geometries to create a visually stunning environment. The footprint of the new structure is a perfect square, while each facade presents a slightly skewed square that dances playfully as one moves around or drives past it. This dynamic design captivates the viewer, leaving a lasting impression.
MODULAR / PANELIZED
In line with BuildLabs' commitment to innovation, the showroom incorporates unique and innovative materials, finishes, and structural elements. One prominent feature is the use of the Schüco glass system, which creates captivating and contemporary facades that allow natural light to flood the interior space. Additionally, a factory-built panelized system has been employed, minimizing construction time while reducing the project's environmental impact. These forward-thinking solutions highlight BuildLabs' dedication to sustainable and efficient building practices.
The showroom also reflects our brand design strategy for their new company and seamlessly integrates the new visual identity into the space. We created a custom typography mark utilizing a “kit” of retaining shapes (reminiscent of their modular building process) and a memorable logo that symbolizes a fresh twist on building. This new brand design is prominent in the architecture, particularly when the sun sets and the showroom functions as a living billboard.
However, the brand design is also carried out consistently throughout their brand – including use on printed collateral, marketing materials, website, and social media. This attention to detail creates a cohesive and immersive experience for their clients, reinforcing BuildLabs' reputation as a meticulous, innovative, and forward-looking company.
The collaboration between BuildLabs and The Up Studio has resulted in a truly exceptional office/showroom space, one that embodies innovation, forward-thinking design, and a commitment to excellence. Through its striking architecture, thoughtful interior design, and cohesive brand strategy, this project showcases the cutting-edge vision of both companies and sets the stage for a new era in the building industry.
