Brand Design For Architecture: Signage

SIGNAGE :
Creating Signage that Compliments Architecture & Interiors

SIGNAGE : Creating Signage that Compliments Architecture & Interiors

WHAT WE MEAN by "SIGNAGE"

Strategically placed wayfinding and signage inform visitors how to navigate and interact with a space. Our designs, planning, and coordination of production will ensure that all aspects of the signage compliment the architecture of the space.

AN EXAMPLE from OUR WORK

In the project shown above we created signage for a modern medical practice. All of the signs utilized a custom typeface which we designed specifically for the doctor's offices. This created a uniformity throughout the space which began with the custom lobby signage and was carried down to small details like the bathroom and exam room signs.

SEE MORE ABOUT THIS PROJECT

SIMILAR PROJECTS by OTHER FIRMS

COOPER UNION

by Morphosis & photos by Iwan Baan

The signage on this New York art school seamlessly integrates into the architecture and helps frame an entry that is memorable and iconic while remaining legible and informative.

THE HIGHLINE

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The abandoned elevated train line cutting through New York's chelsea and meatpacking neighborhoods might be confusing to access if not for the simple and informative wayfinding sign designs by Paula Scher.

FRAHER ARCHITECTURE

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Guests arriving at this Architecture are instantly greeted with environmental signage that both represents the firms branding and helps direct circulation upon entry.

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The centrally located NY Times building was competing with some of the worlds biggest and brightest signs, yet Pentagram was still able to create a classic sign by designing custom designed elements that are fixed directly to the build's facade screening.

UNPACKAGED

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The design team behind this quaint retail shop used the building's existing limitations to design a brand that seems like it had been design in conjunction with the architecture.

SURFJACK HOTEL

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Well-planned environmental graphics can create powerful moments that encourage people to interact with the space around them. For this boutique hotel project the design studio Wall-to-Wall created signage at the bottom of the pool that is best viewed from within the hotel rooms creating a special moment for guests and resulting in valuable user driven content creation and a strong social media presence.