IDENTITY : Creating a Visual Language to Represent an Architectural Project
WHAT WE MEAN by "IDENTITY"
Designing a consistent aesthetic for a project may require a defining logo mark, a specific color palette, a custom typeface, or more. We create a language and carry it through to all elements of your visual presence.
AN EXAMPLE from OUR WORK
Our branding for 559w23 is a subtle reference to the mullion pattern that dances up the building's facade. The simple icon takes the mullion pattern of a single residence and pairs it with a color palette and typography that mimics the high fashion and thriving art scene of the neighborhood it inhabits - West Chelsea, NY. We then carried these concepts through to their web design, print collateral, marketing materials and more which helped sell the residences at a premium.
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