PM|CO
A team of young, New York project managers and client representatives reached out to THE UP STUDIO with a unique design challenge: convey a fresh new approach to the often stuffy corporate hospitality industry.
Without license to use any any photography from the development projects they had overseen with previous firms, THE UP STUDIO focused the brand aesthetic on thoughtful copywriting set in sleek typography to both maximize the website’s digital SEO and convey a fresh message in all mediums.