Authentix
Authentix, located in Pomona CA, began with a simple interaction on Instagram; an LA sneaker boutique hired the UP studio to design a new space from their Brooklyn studio. After developing the concept, and presenting it via Skype, the millwork was digitally engineered by a fabricator in Lexington, KY. The team was then able to have the pieces cut and assembled to spec at an LA shop and installed on time and on budget.
The display of product was centralized and broken down into five custom 8' x 8' modern units which juxtapose the raw, historic space. Each unit rotates 360 degrees, allowing the space to be easily customized.
With the display being centralized, the perimeter walls are free for local artists to display their work.
The skin on each unit is based on the Golden Section and conceals necessary storage while still maintaining display areas in the optimum shopping zone.
