Brand Design For Architecture: Additional Marketing

ADDITIONAL MARKETING :
Miscellaneous Marketing Designs that Benefit Architecture

ADDITIONAL MARKETING : Miscellaneous Marketing Designs that Benefit Architecture

WHAT WE MEAN by "ADDITIONAL MARKETING"

There is almost always a reason to begin promoting the sale or rental of a space prior to the completion of construction. We work to develop site-specific marketing materials that are unique to your project.

AN EXAMPLE from OUR WORK

The project above was 700 feet away from one of New York's most popular public parks. We designed and coordinated marketing which mounted to the construction parapet and was legible from the nearby park. This increased local traffic to their website which included information for potential buyers.

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SIMILAR PROJECTS by OTHER FIRMS

AVINOR

by Snohetta

Whether it is on the side of a shuttle from a new office building or on public transportation which is used by many potential tenants, custom branding on vehicles is a common method of promoting or representing an architectural project.

Deptford Stories

by Greenspace

Long before these London developers put a shovel in the ground they hired the design studio, Greenspace, to help them engage with the local community. The result was a festival which included local artists, musicians, and businesses. This initial introduction helped promote awareness of the developers brand and projects prior to beginning construction.

NEW MUSEUM

by Wolff Olins

Sometimes the branding for a piece of iconic architecture can simply draw the building itself. Wolff Olins took this concept to design strategic marketing around New York prior to and long after completion.

2222 JACKSON

by ODA

Architecture itself often serves as a platform for additional marketing. Designing banners that can be seen for miles provide potential owner or tenants with useful contact information.