This site contains an outline for your company's brand design. Our goal is to create a consistent aesthetic through all interactions your customers will have with your brand. Therefore, we have created the following brand guidelines to serve as a detailed explanation of how we recommend implementing this aesthetic in the future. Additionally, we have included a "toolkit" which you can use to access all necessary brand design files. If at any point you feel that you need additional guidance or would like to have us design additional elements for your business, please feel free to contact us at whatsUP@theUPstudio.com.
This folder contains images which are suitable when the intended result will be viewed on SCREEN. Some good examples of this are email signatures, website banners, digital marketing, social media, and more. The images in this folder should never be scaled up to a larger size. If a larger size is required, please use the "Vectors for Web" or contact us for the appropriate file.
This folder contains images which are suitable when the intended result will be viewed in PRINT. Some good examples of this are business cards, letterheads, printed marketing, packaging, signage, and more. The images in this folder should never be scaled up to a larger size. If a larger size is required, please use the "Vectors for Print" or contact us for the appropriate file. (NOTE: Colors in this folder will appear off when viewed on web)
This folder contains graphics which are suitable when the intended result will be viewed on SCREEN. The graphics in this folder are scalable and will never lose quality, at any size, when used correctly. These files are also useful for certain applications that require vector graphics such as motion graphics, film production, 3D rendering software, etc.
This folder contains graphics which are suitable when the intended result will be viewed in PRINT. The graphics in this folder are scalable and will never lose quality, at any size, when used correctly. These files are also useful for certain applications that require vector graphics such as embroidery, laser cutting, etc. (NOTE: Colors in this folder will appear off when viewed on web)