Ascher Davis
A simple identity was created to reflect the clean designs of a fellow New York architecture firm. With a focus on consistency, the brand reflects the firm's strong attention to detail.
The entire visual identity was created using precise calculations. The proportions and dimensions of the icon were evolved from measurements based on thirds and the color palette was created using even percentages of black.
The website was organized and designed to coincide with the marketing collateral, business cards, and letterheads. It utilizes a simple color palette and rigid grid system to create uniformity for users while navigating the site.
